Management Services (Trade)

General Manager - Wendy van Lieshout

Wendy van Lieshout joined World Travellers as General Manager in April 2010 after a strong career in the travel industry, where she has held a variety of senior management roles.   From 1998 she held several positions with a major  New Zealand travel franchise, including Business Development Manager, Corporate Manager and latterly Marketing Manager.  In 2007 she was appointed General Manager at Executive Travel, New Zealand's largest privately owned corporate travel company.   Wendy brings to World Travellers a strong understanding of the New Zealand travel industry and the needs of customers, suppliers and store owners alike.

Wendy van Lieshout General Manager

Management Services Responsibilities 

Currently the Management Services area of World Travellers is run by the General Manager, who is responsible for:

• supplier liaison and negotiation
• new store acquisition and implementation
• distribution of override commissions to store owners
• financial management
• management and analysis of group and individual sales data
• local marketing resources for stores
• marketing strategy and campaign delivery
• brand strategy and management
• product sourcing
• digital marketing strategy and delivery
• networking and communications
• PR - internal (staff) and external (trade & public)
• IT strategy and delivery
• quality control of products and services
• liaison with suppliers for training and promotions

Lean Structure, Low cost

An integral part of World Travellers' success is the continued focus on retaining a management support structure that is as lean as possible, resulting in a low annual management fee for the member stores.  We will contract for any skills that we need until we are certain of the necessity of key structural positions. Long term, the structure will remain lean.

Wendy van Lieshout

General Manager